It was vital that the branding reflected their connection with the earth, and their passion for organic, sustainably-sourced products. To show this connection, the logo and iconography echo ancient runes and naïve typography.
The simple arrow shape in the logo is repeated in the 'A' of the custom-modified typeface, unique to the brand. The labelling was kept white, clean and neutral, allowing the natural patterns and images to blossom and take centre stage.
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When your inventory is all gone but your studio is so cold that all the coconut oil is frozen and it would take the might of stone cold Steve Austin to break because it quite literally has turned to cold stone itself so you huddle by the radiator instead drinking cup after cup of hot steaming tea. @pukkaherbs ❄️
"Working with Molly was an absolute pleasure. She brought clarity, cohesiveness and creativity to the project, ultimately weaving together and uniting the varying strands of ideas that I put to her in our brief.
"The brand that she created for me has been invaluable in bringing my business forward and remains the standout feature that customers remark upon time and time again."
"I cannot recommend her services more highly and I look forward to working with her again in the future."